Three signals, one truth
Most SEO problems aren’t a lack of effort — they’re a lack of agreement. A page can look “optimized” and still slide because your site is telling Google three different stories at once. Topical Drift exists to spot that disagreement early and turn it into a prioritized checklist.
A: Anchors + link context
Internal links are votes — but the words around those links are the real message. Over time, new links and anchors accumulate and quietly pull a page toward the wrong semantic neighborhood.
B: Body + headings
Pages expand: new sections, FAQs, “helpful” tangents. Eventually the page stops reinforcing one intent. It’s not bad content — it’s content that drifts.
C: Click/query reality (GSC)
Search Console shows what the page is actually earning clicks from. When that query reality stops matching your on-page story, rankings soften and CTR drops.
I’ll walk you through your report
If you run a scan and want help interpreting the clusters, outliers, and mismatches, I’m happy to review it with you. We’ll identify the 3–5 fixes most likely to improve focus, then you can rescan to verify progress.
If you want help implementing the fixes
Implementation plan
We’ll review drift zones and overlaps, then turn it into a 3–5 step plan with owners, pages, and exact fixes to test.
Internal linking cleanup
Fix mismatched anchor contexts, strengthen hubs, and reduce contradictory signals between clusters.
Re-centering winners
Tighten pages back toward their winning intent and reduce cannibalization across overlapping topics.