For SEOs, content strategists, and agencies who want measurable topical authority

Google used to understand your site — now it's getting mixed signals.

Two tools. One mission: build topical authority that holds. Drift Analyzer finds the pages and links pulling you off-topic on your live site. Topical Map Generator builds the structured content architecture before you publish a word.

  • Drift Analyzer — crawl your site, find off-topic pages, fix internal link mismatches, get a prioritized checklist
  • Topical Map Generator — enter a seed keyword, get a complete structured map with URLs, hubs, FAQs, and entity data Beta — free
Start Free Crawl Generate a Topical Map Methodology
Unlimited crawls (fair use) Free crawl up to 500 pages No credit card Topical Map Generator — free during beta
What does "topical drift" mean?
Topical drift = your site sends mixed-topic signals over time.
When your content and internal links start pointing in different directions, Google gets less confident about what you're the best at — and rankings soften.
We compare: Links (anchors/context) • Content (page meaning) • GSC (query reality). When they disagree, we flag what to fix for highest impact.
60-second explainer: What is Topical Drift?
Video
Quick definition + why rankings slide when a site loses focus.
The real problem

Your rankings aren't "stuck" — your site is losing focus

A site known for "technical SEO" starts publishing "social media content calendars" — and suddenly Google isn't sure what the site is best at. This happens gradually, across hundreds of pages, and is invisible until rankings soften.

The Problem

Sites add content that is only "kind of related." Pages stop supporting each other and topic focus gets blurry. Internal links accumulate and start sending mixed signals.

The Consequence

Rankings soften and CTR drops — sometimes across the whole site — even when technical SEO looks fine. Google stops seeing a clear expertise center.

The Two-Part Fix

Before publishing: plan the right architecture with the Topical Map Generator. After publishing: find and fix drift with the Drift Analyzer. Together they cover the full authority lifecycle.

Start Free Crawl Generate a Topical Map Free crawl up to 500 pages • Generator free during beta
The suite

Two tools — one for planning, one for monitoring

Use the Generator to build the right content architecture before you publish. Use the Drift Analyzer to find what has gone off-topic after you publish. Each is useful alone. Together they close the loop.

Topical Map Generator
Beta — free while supplies last

Enter a seed keyword. Get a complete, structured content authority map in minutes — ready to load into the visual editor, export to CSV, or feed into your CMS.

Full node inventory
Every topic, subtopic, FAQ, and hub — with entities and aliases on every node
URL architecture
Canonical URLs auto-generated. Hub pages, sections, and standalone pages classified
Internal linking plan
Every edge carries anchor text, placement hint, and required vs optional status
Concept map
Entity relationship graph showing semantic connections for depth of coverage
  • Seven-stage AI pipeline — topic discovery, canonicalization, classification, URL generation, internal linking
  • Visual editor included — four layouts, inline editing, PNG/SVG/CSV/JSON export
  • Free during beta — evaluate the output quality before pricing is introduced
Why free during beta? The Generator runs a multi-stage AI pipeline for each map. We are offering it free during beta so early users can evaluate the quality before pricing is introduced.
Generate a Topical Map Open the Editor
Topical Drift Analyzer
Free crawl — 500 pages/site

Crawl your live site and find which pages have drifted off-topic, which internal links are sending mixed signals, and which pages should be linking to each other but aren't.

Per-page drift score
Distance from core theme — Core, Focus, Extended, Peripheral zones
Interactive radial map
Visualize semantic clusters, outliers, and drift zones across your site
Link mismatch detection
Find links where context implies one topic but the destination is another
GSC intent alignment
See when query reality shifts away from what the page was built to satisfy
  • Prioritized fix checklist — exactly what to address first
  • Linking opportunities — similar pages that should connect but don't
  • Unlimited crawls (fair use) — track improvements week over week
  • Upgrade to unlock affected URL lists and per-page diagnostics
Start Free Crawl
The content authority lifecycle — plan → publish → monitor → fix
1. Generate map 2. Edit and brief content 3. Publish 4. Crawl and monitor drift 5. Fix and recrawl
Start with the Generator Or crawl an existing site
Drift Analyzer — what you get

A drift report you can actually act on

Drifting Pages Report

Which pages are drifting from your core topic, how far they have moved, and why they are flagged. Sorted by impact so you know what to fix first.

Prioritized Checklist

Exactly what to fix first — and why each issue is flagged. Re-center content, fix anchors, add missing links, consolidate overlaps.

Internal Link Mismatches

Find links where the anchor + surrounding context implies one topic but the destination page is in a different semantic neighborhood.

Interactive Radial Map

Explore clusters, outliers, and drift zones visually. Share with clients. Customizable colors, sizes, and angles.

GSC Intent Alignment

See when query reality shifts away from what the page was built to satisfy. Ground drift scoring in real search demand.

Linking Opportunities

Discover semantically similar pages with no links between them. Build topical authority by connecting pages that should already be talking to each other.

Semantic Clustering

Pages grouped by semantic similarity to reveal hubs, overlaps, and cannibalization you did not know existed.

Track Improvements

Crawl before and after a fix. Measure whether drift scores actually improved. 0.680 → 0.485 = 28% improvement confirmed.

Unlimited Crawls (fair use)

Crawl weekly during projects. Test fixes with before/after crawls. No artificial monthly limits unlike other tools.

Interactive Radial Map with UMAP
Pages positioned by semantic similarity (UMAP projection)
Radius = distance • Angle = similarity
Linking Opportunities Dashboard
Semantically similar pages that should link but don't
Build topical authority with contextual links
Start Free Crawl Free up to 500 pages • Upgrade to unlock affected URLs + per-page diagnostics
How it works

3 steps to your drift report

1. Connect your site

Provide a sitemap URL or URL list. Connect GSC (recommended) to ground drift scoring in real query intent.

2. We measure drift

Clean content extraction, build embeddings, analyze link context, cluster pages, project to UMAP, map the site.

3. Get your checklist

Prioritized fix list — drift zones, link mismatches, linking opportunities. Upgrade to unlock affected URL lists and per-page diagnostics.

Start Free Crawl Methodology
Pricing

Start free — everything is open during beta

The Drift Analyzer free crawl shows the map, clusters, and issue severity. Paid plans unlock affected URL lists and per-page diagnostics. The Topical Map Generator runs a multi-stage AI pipeline for each map and is free during beta — pricing will be introduced after beta ends.

Drift Analyzer — Free
$0
  • Up to 500 pages per site
  • Radial drift map + clustering
  • Issue severity + affected URL counts
  • Prioritized fix checklist
  • Unlimited crawls (fair use)
  • Locked: affected URL lists
  • Locked: per-page diagnostics + exports
Drift Analyzer — Pro + Agency
Plans
  • Reveal affected URL lists for every issue
  • Unlock per-page diagnostics
  • Exports + historical tracking
  • White-label reports (Agency)
View Plans
Topical Map Generator
Beta
Free
Multi-stage AI pipeline · pricing introduced after beta
  • Seven-stage AI pipeline
  • Full node inventory with entities + aliases
  • URL architecture auto-generated
  • Internal linking plan with anchor text
  • Visual editor included — 4 layouts
  • Export PNG, SVG, CSV, JSON
  • Free account required
Generate a Map — Free During Beta
Start Free Crawl Generate a Topical Map No credit card • Generator free during beta
FAQ

Quick answers

Common questions before you run your first crawl or generate your first map.

View all FAQs

Topical Map Generator is for planning before you publish — it takes a seed keyword and builds a complete structured content map with URLs, hierarchy, hubs, FAQs, entity data, and an internal linking plan. Drift Analyzer is for monitoring after you publish — it crawls your live site and finds pages that have drifted off-topic, internal links sending mixed signals, and pages that should be linking but aren't. Together they cover the full content authority lifecycle: plan → publish → monitor → fix.

The Generator runs a multi-stage AI pipeline for each map. We are offering it free during beta so early users can evaluate the output quality — the node inventory, URL structure, entity enrichment, and internal linking plan — before pricing is introduced. We will give clear advance notice before beta ends.

The free crawl shows your radial map, semantic clusters, issue severity, and affected URL counts per issue type. Paid plans unlock the affected URL lists and per-page diagnostics so you can see exactly which pages to fix. Exports and historical tracking are also unlocked.

Yes. Unlike tools that limit you to one crawl per month, you can crawl as often as you need. Check drift after content updates, verify fixes with before/after crawls, and track improvement over time. We only ask for reasonable use — no automated abuse.

A complete JSON graph with nodes (every topic, subtopic, FAQ, hub, section, and comparison) and edges (every internal link with anchor text, placement hint, and required/optional status). Each node carries a canonical URL, tier, URL role, hub role, entity list, alias phrases, and confidence score. The output loads directly into the visual editor — or export as PNG, SVG, or CSV for immediate use.

GSC grounds drift scoring in real query intent. It detects when a page's actual traffic has shifted toward a different topic than the page was built for — which is often invisible from content analysis alone. We compare page-level query profiles against cluster-level intent to find misalignment between what you built and what Google is sending you.
Start Free Crawl Generate a Topical Map View all FAQs

Build authority before you publish. Fix drift after.

Generate a structured topical map from a single keyword — or crawl your existing site and get a prioritized checklist to stabilize rankings and improve internal link signals.

Generate a Topical Map Start Free Crawl
Generator — beta · free Crawls — unlimited (fair use)
Generator free during beta · Crawl free up to 500 pages · No credit card